What is cpm (cost per mille)?

CPM (Cost Per Mille)

CPM (cost per mille) is the cost of 1,000 ad impressions.

CPM measures the price of awareness — how much you pay to be seen, regardless of clicks.

It’s most useful for reach-focused campaigns where impressions, not direct response, are the goal.

Put it into practice

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Impressions

CPC (Cost Per Click)

ROAS (Return on Ad Spend)